腦洞大開的宜家創(chuàng)意廣告，Get Cheras to IKEA Cheras

        作為享譽(yù)全球的瑞典家居公司，宜家似乎從不曾失敗過(guò)，就算是新的廣告宣傳，也一定不會(huì)辜負(fù)眾人的期待。

        11月19日，宜家在馬來(lái)西亞有一項(xiàng)重要的活動(dòng)，這個(gè)好玩有趣的廣告就是為這次宜家馬來(lái)西亞地區(qū)最大的喬遷派對(duì)而推出，廣告一經(jīng)網(wǎng)絡(luò)發(fā)布，各路網(wǎng)友紛紛表示洗腦神曲根本停不下來(lái)。

        在1分40秒的廣告短片中，音樂歡快有趣，節(jié)奏明快活潑，充滿活力的文字和家居物品混合在一起，隨著快樂的節(jié)拍一起載歌載舞。尤其是那只毫不害羞肆意扭著屁股的熊貓，令人印象十分深刻?！癎et Cheras, to Cheras！”的歌詞簡(jiǎn)直太洗腦了！不過(guò)話說(shuō)回來(lái)，操作這些物品舞蹈的工人人員更加搞笑，片中有意無(wú)意地能夠看到幕后人員的動(dòng)作，也是令人忍俊不禁。

        制作這部廣告短片的公司Stink是一家英國(guó)倫敦知名的廣告制作公司，Stink上海事業(yè)部曾制作完成過(guò)很多知名廣告片的制作，如：周杰倫版雪碧廣告，中國(guó)移動(dòng)幸福城市廣告等等。

Client：Ikea Malaysia

Agency：BBH Asia Pacific

CDs：Tinus Strydom, Maurice Wee

ECD：cott Mcclelland

藝術(shù)總監(jiān)：Marcus Yuen

文案：KC Hong / Ross Fowler

制片：Wendi Chong / Charles Renard

導(dǎo)演：Nieto

制作公司：Stink Shanghai

執(zhí)行制片：Desmond Loh / Louis Kwan

音樂：Fuse Adventures in Audio

下面是這支廣告短片的洗腦歌詞^_^

You people wanna Dansa

You’re Nordli (not the) only one

Join the Dudero Gurli, Malms and Pappis

(Screams!)

Follow the Lyrik (lyric)

Tvis (Twist) it

Regolit (Wriggle it)

Shake your Arstid (Arse-tid?)

Godis (God-dess)

Ledsjo! (Let’s go!)

Come on, get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Yeah yeah

To IKEA…

You say you wanna Svirvel (swivel)

Show your Metod (method)

Put your Hemnes (hands) in the air

Kautsby (Coz we) got all day (Hey!)

Is that your Besta (best)?

They say Algot (all got)

Don’t mess Arod (around)

You gotta party Harte (hard)

Brimnes (Bring this) home

Come on now, just ignore the Knodd (nod) along

Tisdag (This that) time to party

You Nisse (need) to push it

Get Sensuell (sensual), ya Sensuell (sensual)

You are Locksta (rockstar)

Come on, get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Get Cheras (your ass), to IKEA…

La la la la la…

La La La

La la la la la…

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