在極端惡劣的天氣條件下,Riff Raff 的導演 Megaforce 和 MPC 的藝術家們利用強大的視覺特效讓舞蹈家們精準躲避了漫天而下的冰雹。
這支廣告的舞蹈由法國 (LA)HORDE 精心編排,背景音樂是倫敦嘻哈藝術家 Dreya Mac 制作的《雨中曲》(Singin’In The Rain)。Burberry 首席創(chuàng)意官 Riccardo Tisci 表示,“這支廣告展現(xiàn)了突破界限時的那種無所畏懼的精神和想象力”。
MPC創(chuàng)意總監(jiān) Alex Lovejoy 說:“我們一直都知道 Burberry 的‘Festive’影片將是一個特別的項目。一個關鍵的要素是建造墜落的冰塊,要成功做到這一點,就必須在現(xiàn)場捕捉數(shù)據(jù)?!?br />
“因此,我們對街道進行了詳細的攝影測量,并設置了一個元素拍攝,把不同大小的冰扔到地板上,看看它在膠片上的反應。這些冰塊為CGI的重建提供了準確的參考,與實景拍攝能夠完全吻合。”
“讓舞者與冰互動是一個巨大的挑戰(zhàn),我們用3D技術對每個舞者進行了動畫旋轉,以此為我們提供正確的動作和每個動作正確的速度?!?br />
Client: Burberry
Chief Creative Officer: Ricardo Tisci
Chief Marketing Officer: Rod Manley
VP Creative: Rachel Crowther
Art Directors: Al Watts, Sean Bell
Director of Production: Rose Percy
Senior Producer: Asha Joneja
Producer: Cara Gillies
Production Coordinator: Rebecca Haddaway
Post Production Senior Manager: Luke Stazaker
Styling Editor: Susie Miller
Junior Styling Editor: Fran Dyke
Assitant Stylist: Jack Clements
Agency/Production: Riff Raff Films
Director: Megaforce
Executive Producer/Owner: Matthew Fone
Producer: Nick Goldsmith
Production Managers: Hannah Fowles-Pazdro, Georgia Mills
Choreographer (LA): Horde
1st Assistant Director: Ben Gill
DOP: Katelin Arizmendi
Gaffer: Richard Oxley
Stylist: Ib Kamara, Lucy Fewell
Production Designer: Marco Puig
SFX: Paul Mann, Neil Gawthrop
VFX: MPC
VFX Producer: Ryan Hancocks
2D Lead: Alex Lovejoy
3D Lead: Fabian Frank, Rob Richardson
Colorist: Matthieu Toullet
3D Artist: Miquel Corominas, Ronald Anzenberger, Alican Gorgec, Gareth Bell, Hodei Garcia, Stephane Ranaldi, Alessandro Granella, Flavia Minone, Mike Little, Lewis Orton & Radu Ciubotariu
2D Artists: David Filipe, Mithun Alex & Lucie Brant
Music: EMI Music Publish Ltd
Song: “Singin’ In The Rain” by Nacio Herb Brown, Arthur Freed
Vocals: Dreya Mac
Produced/Arranged: Lank and Tank, Twenty Below Music
Music Producer: Emily Pritchard, Twenty Below Music
Sound Design: Sam Ashwell 750mph
Dancers: Zhane Samuels, Kevin Bago, Robinson Cassarino, Chantel Foo
其他佳作欣賞
一個顛倒的世界,發(fā)人深省的動畫微電影“SkyFill”,含素模版動畫
著名視覺特效工作室 RISE Showreel 2020作品集錦,來看看你能認出幾部?
恐怖電影“His House”《異國陰宅》特效鏡頭分解 VFX Breakdown By Framestore