在極端惡劣的天氣條件下，Riff Raff 的導(dǎo)演 Megaforce 和 MPC 的藝術(shù)家們利用強(qiáng)大的視覺特效讓舞蹈家們精準(zhǔn)躲避了漫天而下的冰雹。
這支廣告的舞蹈由法國 (LA)HORDE 精心編排，背景音樂是倫敦嘻哈藝術(shù)家 Dreya Mac 制作的《雨中曲》(Singin’In The Rain)。Burberry 首席創(chuàng)意官 Riccardo Tisci 表示，“這支廣告展現(xiàn)了突破界限時(shí)的那種無所畏懼的精神和想象力”。
MPC創(chuàng)意總監(jiān) Alex Lovejoy 說：“我們一直都知道 Burberry 的‘Festive’影片將是一個(gè)特別的項(xiàng)目。一個(gè)關(guān)鍵的要素是建造墜落的冰塊，要成功做到這一點(diǎn)，就必須在現(xiàn)場(chǎng)捕捉數(shù)據(jù)?！?br /> “因此，我們對(duì)街道進(jìn)行了詳細(xì)的攝影測(cè)量，并設(shè)置了一個(gè)元素拍攝，把不同大小的冰扔到地板上，看看它在膠片上的反應(yīng)。這些冰塊為CGI的重建提供了準(zhǔn)確的參考，與實(shí)景拍攝能夠完全吻合?！?br /> “讓舞者與冰互動(dòng)是一個(gè)巨大的挑戰(zhàn)，我們用3D技術(shù)對(duì)每個(gè)舞者進(jìn)行了動(dòng)畫旋轉(zhuǎn)，以此為我們提供正確的動(dòng)作和每個(gè)動(dòng)作正確的速度?！?br />
Client: Burberry
Chief Creative Officer: Ricardo Tisci
Chief Marketing Officer: Rod Manley
VP Creative: Rachel Crowther
Art Directors: Al Watts, Sean Bell
Director of Production: Rose Percy
Senior Producer: Asha Joneja
Producer: Cara Gillies
Production Coordinator: Rebecca Haddaway
Post Production Senior Manager: Luke Stazaker
Styling Editor: Susie Miller
Junior Styling Editor: Fran Dyke
Assitant Stylist: Jack Clements

Agency/Production: Riff Raff Films
Director: Megaforce
Executive Producer/Owner: Matthew Fone
Producer: Nick Goldsmith
Production Managers: Hannah Fowles-Pazdro, Georgia Mills
Choreographer (LA): Horde
1st Assistant Director: Ben Gill
DOP: Katelin Arizmendi
Gaffer: Richard Oxley
Stylist: Ib Kamara, Lucy Fewell
Production Designer: Marco Puig
SFX: Paul Mann, Neil Gawthrop

VFX: MPC
VFX Producer: Ryan Hancocks
2D Lead: Alex Lovejoy
3D Lead: Fabian Frank, Rob Richardson
Colorist: Matthieu Toullet
3D Artist: Miquel Corominas, Ronald Anzenberger, Alican Gorgec, Gareth Bell, Hodei Garcia, Stephane Ranaldi, Alessandro Granella, Flavia Minone, Mike Little, Lewis Orton & Radu Ciubotariu
2D Artists: David Filipe, Mithun Alex & Lucie Brant

Music: EMI Music Publish Ltd
Song: “Singin’ In The Rain” by Nacio Herb Brown, Arthur Freed
Vocals: Dreya Mac
Produced/Arranged: Lank and Tank, Twenty Below Music
Music Producer: Emily Pritchard, Twenty Below Music

Sound Design: Sam Ashwell 750mph
Dancers: Zhane Samuels, Kevin Bago, Robinson Cassarino, Chantel Foo

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